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Pitti Uomo, Florence
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Pitti Uomo, Florence

A few days ago, Florence was the main protagonist in one of the most relevant fashion events in the world: Pitti Uomo, a special event in which many famous brands and a large number of emerging new designers take part to present their innovative proposals for the new men’s 2009-2010 autumn-winter fashion collections. This fashion show is seen by the top fashion houses as the opening of the new international fashion season because it announces the trendiest styles and colors which will characterize the subsequent fashion events in Milan, Paris and Rome.

Pitti Uomo is staged in one of the most beautiful and evocative Florentine historic palaces, la Fortezza da Basso, a dramatic setting which contributes meaningfully to exalt the new fashions, embuing them with a more mysterious and magnetic aura.

More than 700 exhibitors from all over the world (among them many emerging new designers) presented their concepts of next winter’s man: he is a man who pays meticulous attention to his look, whether he wears a classic style or prefers a more extravagant, original look. Men’s fashion, next year will be a dynamic mix of elegance and innovation, formality and originality, very ground-breaking combinations of classic and modern which are certain to enhance a man’s personality and style. Despite the new technologies used in clothes and the original combinations of classic and modern, colors continue to play a pivotal role in fashion styles, but in these pre-collections they are not very different from the fashion shades currently dominating 2009. Much used in almost all the collections, is Gray in all its many shades, though the designers’ preferred shade at the PITTI UOMO exhibition is dark gray, a typical winter color. White is still fashionable, as is black, but the biggest sensation is that next year, Purple still continues to be very trendy, combined with other colors or on its own, in all its shades.

But let’s have a more detailed look at the new styles proposed by the fashion houses taking part in the Pitti Uomo event: Lino Russo, a company that produces home linen and apparel of pure linen, presents coordinated ranges with choice of over eighty different colours: bed and pillow cases, cushions, pijamas, and dressing gowns, and bathroom, table, and napkins, bread-bags and gloves, runners, small serviettes, aprons, and curtains. All are coordinated also with apparel and gift items. A wide range of refined proposals that perfectly fits the idea of the total look in the home ambiences.

The new collection of young designers with the brand "Elena Zelini" is completely devoted to men. The models of the collection " Elena Zelini" is made of 100% linen. Handsome, strong, smart; Able to look inside himself and amaze at something new, and ...to fly, at least for a moment. Apparel for a cool man looking for something comfortable and trendy. Crumpled shirts and troussers, as well as, long shirts to wear during the long and warm summer nights. A man who looks inside himself. A man focus on the essential. A man ready to sieze any opportunity life gives him and enjoy every single moment.

Linit — a company that produces home linen and apparel of pure linen, presents coordinated ranges with choice of over eighty different colors: bed and pillow cases, cushions, pijamas, and dressing gowns, and bathroom, table, and napkins, bread-bags and gloves, runners, small serviettes, aprons, and curtains. All are coordinated also with apparel and gift items. A wide range of refined proposals that perfectly fits the idea of the total look in the home ambiences. The bedding range includes sheet sets with a-jour hems, while home-wear are again of pure linen.

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